Color choices for tablet film coating systems are infinite and can make choosing the right color challenging. Importantly, color can impact marketing, brand identity, life cycle management, and consumer/patient recognition. Whether you use different colors to identify multiple dosage strengths or just one color that aligns with the branding elements of your packaging, BEST®, Brand Enhancement System for Tablets, can take the guesswork out of color selection.
Supported by our one-of-a-kind color insights data, we provide recommendations that enable informed decisions about colors that will match your target audience. This specialized data is a result of a survey of over 2,000 consumers in the major pharmaceutical markets to identify consumer color preferences as related to pharmaceutical brand attributes. At Colorcon®, we provide the tools to help your team come to a decision on color faster, thereby freeing up your valuable development time.
Contact Colorcon, and put all the BEST advantages to work for you to create a solid pharmaceutical dosage form that is unique, potentially trademarkable and easily identifiable.
